The Journal · Vol. 01
Notes from the studio.
Honest writing on what websites cost, how to choose a build, and what actually moves the needle on Google — from a studio that would rather teach you than sell you.
Pricing· Featured
What a website actually costs in the UK
No vague "it depends." Real 2026 ranges, what pushes the price up or down, and exactly where your money goes — so you can brief any studio with confidence.
Craft
WordPress or hand-coded? How to choose
The honest trade-offs between a themed WordPress site, hand-written HTML, and a fully custom build — and how to tell which one your brand truly needs.
Growth
SEO that actually works
Where we'd spend your first pound on SEO — and the expensive, popular things we'd skip entirely. A plain-English guide to what moves rankings.
— More notes on the way · roughly one a fortnight —